ACI - Airport Concession Management
Instructor Led Virtual Training
Effective Concession management represents a crucial element of successful airport development. Accordingly, this course will support airports and their business partners to identify, engage and ensure long-term concession arrangements that deliver customer value and shareholder returns. Participants will develop the necessary skills and professional confidence to establish strategies and execute agreements that represent best-practice.
Course Benefits
- Describe industry best practices in the field of airport concession management
- Analyze concession market and potential partner requirements to ensure product and service offerings evolve to suit current and future market requirements
- Identify and assess the most effective strategies that will attract best-practice concession partners, permit airport self-delivery, and/or formulate effective joint-ventures
- Develop an effective concession management program that constantly refines marketing strategies, ensures timely collection and use of customer satisfaction and internal performance metrics, and builds a superior interior / exterior sales team.
- Develop a coherent marketing and branding approach for joint promotions and advertising that also ensures effective account / sales management, and supports loss prevention strategies.
Who Should Attend
- Airport Finance Directors, Managers and Staff
- Airport Marketing and Commercial Managers and Staff
- Airport Consultants and Concessionaires
Course Outline
- Travel industry and concession market knowledge and trends
- Concession management strategies and determination of most-effective airport role
- Concession programming that involves marketing, sales and promotion planning, product and service facility layouts, together with operational and account management
- Course exercise that provides best-practice examples for participant engagement
Course Prerequisite (s)
- speak, read and write English.
- Access to a Desktop computer or Laptop or mobile, or tablet with web cam. (Using a Mobile is not recommended)
- Stable Internet connection
- MS Team/CISCO Webex application on their device (instructions will be sent once you register for the course)
- A valid email address