Gulf Centre for Aviation Studies

ACI - Airline Management for Airport Professionals

This course is an AMPAP elective.The principle objectives of this course are to provide a broad overview of the airline industry and to create awareness of the underlying marketing, financial, operational and competitive factors influencing airline viability. Participants will be shown how the sensitivity of airline profitability impacts airline management decisions and further analyse the principles of airline economics, costs and pricing. This course will develop both passenger and cargo models, and will also tackle the variances and implications relative to low-cost carriers and business only airlines. This course will prepare airport professionals to better understand and thereby manage their relationships with airlines and help them to recognise for themselves the position of their airport in the global marketplace.

Course Benefits

  • Gain a deeper understanding of airline commercial and operational priorities
  • Manage the impact on airport decision making created by the fast-moving nature of airline marketing
  • Understand the key characteristics of aircraft selection
  • Gain an insight into how air cargo is sold, marketed and handled
  • Apply Understand the rationale behind current alliance strategies airport

Who Should Attend

  • Airport Directors
  • Business development managers
  • Commercial/Finance department managers
  • Strategic development managers

Course Outline

  • Airline revenues and costs
  • Airport operational and network planning
  • Air cargo economics
  • Airline alliances and Low Cost Carriers
  • Airline business planning
  • The Airline Business Challenge - group assignment simulating the management of an airline against competitors

Course Prerequisite (s)

 Training is in English.  Participants should have basic comprehension of the English language.